Ask any automotive enthusiast from New York, New Jersey, or Connecticut about their earliest memories with cars and many will tell you that the New York International Auto Show (NYIAS) was the catalyst for their automotive journeys.

Perhaps it was the allure of free posters, the sensory overload of encountering new car models on the show floor, the distinct aroma of interior materials, the ‘thud’ sound of car doors closing, or simply the opportunity to sit in a car they aspired to own one day. Some may fondly recount these experiences with their families, while others might possess photographic evidence of their automotive beginnings.

This year at the NYIAS, numerous enthusiasts revisited these memories – but not as spectators. They were offered a chance to showcase their cars inside the Jacob Javits Center alongside traditional new model offerings from manufacturers.

This opportunity was made possible through the R2X Rides + Rigs Expo (R2XPO), organized by Crown SpeedLab in collaboration with PRIMENYC and Racers & Tuners.

R2XPO was a meticulously curated custom car show that introduced the public to the latest trends in aftermarket performance, spanning street, competition, and off-road vehicles.

Following a tremendously successful inaugural R2XPO in 2023, the event capitalized on more floor space by incorporating an array of modified cars and trucks, plus vendors like RAYS.

In addition to the primary showcase, three distinct sections were featured.

A celebration of the Toyota Supra’s 45th anniversary held special significance for lifelong Supra enthusiasts, showcasing a spectrum of models from stock to a JGTC tribute and plenty of big-power tuner builds in between.

Exhibition space dedicated to overlanding and off-roading, saw various rigs displayed around the rear perimeter of the lower level. These trucks were impressively equipped with enough gear to sustain extended periods away from civilization.

While kei cars may not resonate with most Americans, they represent an ideal solution for navigating Japan’s crowded cities and narrow alleys, highlighting their role as economical transport. The ‘Kei Car Alley’ showcased a few different JDM models.

For many participants, the chance to display their cherished vehicles at the NYIAS was a lifelong dream and a testament to their dedication.

Much like the stories shared at the beginning of this article, many individuals recounted their early visits to the NYIAS, expressing the profound significance of having their cars present. What proved intriguing was the diverse representation of automotive passions, including lowriders, a culture often associated with California and the South, now flourishing in the Northeast.

While the NYIAS may not resemble its former self, a new recipe for success has gradually emerged, rooted in a thriving community of enthusiasts.

Keep scrolling for many more images from 2024 R2X Rides + Rigs Expo.

Words by Primenyc.co

Photos by David Morales
Instagram: deadshutternyc

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