7’s Day Japan 2023: A Rotary Celebration

July 7th in Japan only means one thing to car enthusiasts: 7’s Day.

We’ve been covering this car culture spectacle since the very start of Speedhunters in 2008, and 15 years later the official unofficial gathering of RX-7s and other rotary-powered machinery still can’t be missed. Because, despite the fact that Mazda no longer produces a rotary-powered car, the passion surrounding the famed RX models is as strong as ever.

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As I do every July 7th, I visited the mecca of Japanese car meets – Daikoku Parking Area in Yokohama – to join rotary enthusiasts from all around the country (and abroad) and check out some spectacular sights and sounds.

Every year, the 7’s Day gathering is a little different.

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Sure, there are always the familiar cars, but at the same time plenty of fresh rides drop by.

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And being Daikoku PA, you can always count on vehicles of the non-rotary variety showing up too, like this pristine Autech Stagea 260RS on BNR34 BBS wheels.

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Knowing that the on-site police would ultimately shut down the parking area – like they do every time a big meet happens – I arrived early in the evening to make sure I didn’t miss anything.

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Being a Friday, it was pretty quiet when I arrived as people are still leaving work at this time. But that just meant I got to see every single car arrive and park up.

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My first observation after a good hour at Daikoku PA, was that the stock and OEM+ look is definitely still in favor with enthusiasts. It’s happening right across the board of Japanese performance cars from the golden era, so not really a surprise to see RX-7 owners going down this route, even if the rotary-powered coupe has traditionally been one of the most modified models.

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While I’m always on the look out for some cool Cosmos, it was another car from Mazda’s back catalog that caught my attention. I wasn’t alone, either. What is everyone looking at here?

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An FC3S RX-7-derived 13B turbo, fitted to Mazda’s large four-door sedan from 1990.

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This particular Luce is one I’ve spotlighted before, and it’s still a stunning example running SSR mesh rims and an FC3S 5-speed manual transmission swap.

Into The Night
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For how cool Daikoku PA is during daytime hours, there’s a whole new atmosphere when the sun goes down.

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I’m always blown away by how surreal Daikoku PA looks and feels at night, and this is coming from a guy who’s been coming here for three decades!

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Rotaries and all manner of other cars kept flowing in until around 8:00pm, when the first police announcements over the parking area’s loudspeaker system began. We all knew that the meet was on borrowed time.

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I’ve been wanting to feature this sinister-looking FD3S ever since I first saw it at the Tokyo secret car meet a few months back.

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It’s the only FD3S I know of that runs hydraulic suspension, hence the lowrider-esque stance it can pull off.

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Who wants to see a full feature on this car?

Over To Umihotaru
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I put my camera down for 20 minutes to grab some dinner (onigiri at the convenience store, of course), and in that time Daikoku PA really emptied out.

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The word on the street was that an invitation-only, curated meet organized by some prominent rotary guys was happening at Umihotaru PA. I headed straight over, but by the time I got there all the cars gathered on the ground floor for the meet were being kicked out by the police.

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There were rumors that the cars were heading to the back-up spot – Decks Tokyo Beach parking lot in Odaiba – but rather than chase the small group all around the bay, I decided to stay at Umihotaru and see what else turned up.

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There was plenty to see, and after about an hour, some of the RX-7s that had left began returning.

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I came across this wild Nismo GT-R on 21-inch AL13 rims and a wrap that kept changing color with the smallest shift of perspective.

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What’s a rotary celebration without a few Nissans?! At least they didn’t get kicked out…

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7’s Day in Tokyo is always a fun night out, and with Japan being totally open again the event had a nice international feel to it with plenty of tourists enjoying the spectacle. Until 2024!

Dino Dalle Carbonare
Instagram: dino_dalle_carbonare
dino@speedhunters.com

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1

with mazda committed to producing the FD's 13B engine and parts for it indefinitely, the rotary engine will live forever. long live sevens day!

2

Man I never knew a rotary four door sedan is actually a thing until I saw the Luce at this 7's Day meet
It's something odd yet it works together so well which is so damn cool

3

Dude, they even did a rotary powered bus: gogle Mazda Parkway Rotary. This was the most bizare bus ever, with the N/A 13B screaming at wild rpms to get the thing up a hill. It did however achieve 120 km/h (probably goind down that same hill)

4

One of the high points of 7s day for me, is your coverage. Excellent as always Dino.
Thank you for sharing

5

So many awesome cars. That hydraulic FD is wildddd

6
V҇̇̏͆̍i̛̍̊t͂̉̈́̕a̿̔͛̍͠ĺ̓͐͞y̛͗͆͌̀

In the exact moment then i'm like - i need to focus on one make, one model and trying to do my best to get it - appears Dino and steal the show with RX-7, lmao
love the vibe of underground meeting and J-hurring and swirling of the article!

7

Thanks for te yearly coverage on this event!

8

Daikoku PA is amazing place. I´ve been there few months ago and it is memory for a life time. It is amazing to see such events as Rotary meeting there. I must visit this place again.

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