American Muscle Car Mania At Goodguys HQ
The Day’s Itinerary

For nearly the last year, I’ve been shooting for the Goodguys Rod & Custom Association and their website Fuel Curve. It’s an arrangement that’s gone quite nicely in tandem with my work over here, seeing as how for the most part, it’s two different parts of the same world.

I’d been by their offices in the San Francisco Bay Area suburb of Pleasanton before, and was blown away by what Goodguys has tucked away over there. When they got in touch with me to shoot a classic pickup truck they had built a few years back, I jumped at the chance to take a peek around the shop.

If you’re reading from America, you already know who they are. But if you’re tuning in from overseas, you may not be familiar with who these guys are. Goodguys has always best known for hosting huge get-togethers, often with over 100,000 people attending their shows. It’s not just an annual affair, either, but instead once or twice a month, all across the country.


I took far too many photos to go into detail about each one; instead, I’ll just take you on a little (actually big) stroll around their Pleasanton premises. My first stop will be the garage, where nearly a dozen phenomenal restorations reside.


Next, I’ll take you down the hallways of their offices, where a ton of vintage hot rod art can be found; this HQ is more than a place to get work done, it’s a museum.


Finally, we’ll take a stop in the funny car room, where a ridiculous 3,500hp Camaro sleeps at night. The engine is being torn down at the moment, so it was a good opportunity to take a look at the relatively bare chassis.


A side project for the day was the get the two shop pups, Marley and Max, to like me. You can see from their suspicious looks they gave me early on that it was going to be an uphill battle.


I also had a chance to sit down and talk with Goodguys president Marc Meadors. If you’re savvy to the muscle car show scene here in America, you’ll already know that Marc is the son of the late Gary “Good Guy” Meadors. Gary was a car guy through and through, and started Goodguys in 1983 after an already stellar history in the automotive world.

In the past 35 years, Gary’s car club grew to over 70,000 members and has held over 800 shows to date, with everything from swap meets, drag racing, autocross and demolition derbies going down at the events. His son Marc has big shoes to fill and, like his father, he’s having a blast doing it. Literally, actually, since he pilots the funny car.

The Goodguys Garage

Anyway, first stop, the workshop.


This Lincoln had to be one of my favorite cars of the day, but behind it was actually something even more interesting. It’s a 1948 Chrysler Town & Country that’s been completely restored, with a family-correct Mopar swap.

I convinced the guys to take me out in it so that we could get rolling shots of the pickup truck – from a quarter million dollar restoration. They kindly obliged, and I was able to sneak in a feature on the V10 ’48 as well.


The place is chock-full with good old school cars, so full in fact, that some have been relegated to the shelves.


This particular dragster was out of commission after blowing its motor in dramatic fashion.


Seriously, this place is home to so much feature-worthy American iron.

Like this hand-built Moal creation. This and the ’48 Chrysler are probably two of the most valuable cars here.

As much awesome stuff as there is tucked into the giant garage, there’s a good handful of the Goodguys collection that isn’t present in these photos. At least a few cars are always out at shows, on display, loaded into trailers, or on loan somewhere.


The more I dug around in the garage, the more good stuff I found. It’s almost comical to just see a motor like this sitting on the floor, but that’s just how it is around here.

Still no luck with Marley or Max, by the way.


Can you imagine what it must feel like to slide around in the dirt at over 100mph in one of these?

Outside was another incredible testament to Goodguys’ continued success. You know you’ve seriously got it made when you have two semi-trailer trucks and a few trailers just hanging out on the side yard at any given time. The best part about these is that they haven’t been wrapped — that’s paint. In fact, PPG has a special ‘Goodguys Yellow’ just for the shop and their builds.

And like they say: paint ages, vinyl dies. Just look at that old van as evidence. I have to say, I’ve never wanted a van so badly in my life. I actually asked about it, but my editor at Fuel Curve, CJ Holt, said it’s part of the family at this point. Many a junkyard run have been made in this thing.

The Best Office In The World

As promised, a good look at all of the old school goodies these guys have collected over the decades is in order. You might have noticed this giant banner in the background of a couple of the garage shots, and it’s just one of many pieces that Goodguys has had commissioned.


Many of the other items in their collection are gifts, and others have simply been purchased to liven up the halls.


I had to sneak into a few offices during my visit too, just to see what it was actually like behind the scenes. I have to say, I wasn’t disappointed.


Who else has stuff like this hanging on the wall opposite their monitor?


Even the bathroom was a bit rad, but I’d generally advise not to take your camera out in a restroom…


Of course, stacks and stacks of Goodguys Gazettes could be found on the shelves of most offices.


Then, I found the conference room.


Few things are as inspiring as a supercharged, straight-piped, large-displacement V8. Really though, it is a seriously special place to be and a great place to get work done.

Haha, That’s Funny!

Alright, why are they called ‘funny cars?’


Turns out, it’s just because they look a bit funny. Seriously, look it up.


I suppose the length of that hood is rather comical, after all.


While poking around in the Camaro’s shop I also noticed another crazy drag racing photo hiding in the office behind the funny car. After my visit, I definitely want to find my way to the drag strip this year.

More plaques and artwork could be found in this shop, some of which were priceless family momentos.


Tons of tools and parts, big and small, littered the room.


Then there’s the massive billet alluminum Noonan Racing 413 cubic inch (6.77L) motor at the heart of it.

I actually expected it to be bigger; it’s mind blowing that the engineers are able to pull 3,500 horsepower out of this thing.


The transmission is a small affair as well, and uses compressed air to clunk into gear.


In yet another side room, a back-up motor lay waiting. What a work of art.


Gordon, seen here on the left lifting the body up and down for me with help from CJ, is caretaker of all the toys these guys have around the shop. He had plenty of good stories to tell, and helped me a fair bit during my day-long adventure perusing the shop.


It’s a bit hard to get a sense of scale, so you’ll noticed I’ve placed my little Canon EOS M inside the wheel for some perspective.


I think you have to be a bit mental to launch one of these off the line (no offense, Marc).


That’s most of the good stuff in the Camaro’s lair, and hopefully this season I’ll get a chance to follow the team along to a race or two.


The day was wrapping up and Marley was still skeptical… bummer.


Like I mentioned earlier, I finished off my visit by chatting with Marc Meadors about Goodguys, Fuel Curve, Speedhunters, the one million people who attend their 20-or-so shows a year, and why I quit my engineering day job. Looking back, I suppose we actually covered a lot of ground – you’ll be hard pressed to find a guy running such a big operation who is as down to earth as Marc is. But when you get to call doing what the guys here do “work,” it’s certainly not a bad life.

I’ve already shot the insane Viper-powered ’48 Chrysler, but if anything in particular piqued your interest, let me know in the comments below. I need a good excuse to go back so I can get in the dogs’ good graces.

And to figure out how to wrangle myself into that old van…

Trevor Yale Ryan
Instagram: tyrphoto



Comments are closed.


by Oldest
by Best by Newest by Oldest
Александр Трофименков

Nothing like a 1950s dash, might be ergonomically imperfect, but certainly is beautifull.


Very cool shop tour. even as an American, I wasn't all that familiar with good guys before now. But yeah, definitely get yourself into that van.


Thanks, yeah it's a huge undertaking what these guys do every single year!

Also, yes on the van. Glad someone is with me, just needs a bed and I can stop paying rent ;)


I didn't realize these guys were based in Pleasanton. Pleasantly surprised (sorry for the pun) since usually that area is quite hilly, would be cool if their shop was hidden in the mountains LOL

and I suggest you should try to make your way into the valley into areas like Sacramento and even Modesto and check out some of these areas. Bay Area always seems to get all the attention regarding culture in CA lol


Yep, right around the corner from me! You have a good point about the surrounding areas, I just don't have any contacts out that way.


I would like to see a feature on Sprint Auto Works in San Jose one day though. They make some pretty cool stuff, as seen on their instagram @becausebags. I do remember you did a small feature on SSWORXS which is based in Modesto, but I would have liked to see a feature car made that they had or somewhat.


@TerryTek I completely agree! BecauseBags / Sprint Auto Works is full of good stuff. They dabble in just about everything and have a penchant for bring Porsches closer to the earth. They also built my friends Porsche Grey Black MKII featuring a Euromagic Voomeran kit and Aristo Collection wheels -- that one is under the knife again for more power and more lows.

@TrevorRyan I'd like to connect with you sometime, though I'm overseas right now I'll be back in the Bay Area mid March. I'll be sure to reach out then!


@TerryTek I completely agree! BecauseBags / Sprint Auto Works is full of good stuff. They dabble in just about everything and have a penchant for bring Porsches closer to the earth. They also built my friends Porsche Grey Black MKII featuring a Euromagic Voomeran kit and Aristo Collection wheels -- that one is under the knife again for more power and more lows.

@TrevorRyan I'd like to connect with you sometime, though I'm overseas right now I'll be back in the Bay Area mid March. I'll be sure to reach out then!


Marc runs a first class operation, great guy to know. I enjoyed working with him on the build of his funny car....


Another EOS M owner, yay! I love mine as a more casual camera.

Another great article!


Thanks! And nice, I actually picked up the camera for my girlfriend to start learning, but I take it along sometimes in case my DSLR has some sort of catastrophe. Super capable for something that fits in my pocket!


I bought mine for my wife for the exact same reason. Now I mostly use it and it's so light that it makes a great travel or backup camera. Definitely holds it's own for such a small footprint!


Re: funny cars
originally the cars looked funny because they physically moved the rear axle forward significantly in effort to transfer weight to the drive axle.


Great Goodguys tour! I had the honor of riding down to the LA Roadster Show with Gary Meadors in that yellow Moal built roadster.....A trip I will never forget. And seeing all the cars the cars in the GG shop was another big plus. Good job Trevor! Try next time with the pups :)


Awesome man that's a special one for sure. And yeah, I'll have another go with the shop dogs haha!


Great ! Shop tour it's good for people to see they live and breath cars