The World’s Greatest Collector Car Auction
Something for everyone

Barrett-Jackson bills itself as ‘The world’s greatest collector car auction’ and I’m sure that’s quantifiable using any number of measures: sales volume, attendance, sheer number of events, values of cars. This is the top auction, period.

I’ve been quite a few times, usually with my dad, who’s a numbers guy through and through. For me it’s always been about seeing cool cars since Barrett-Jackson has the cream of the crop. Meanwhile my dad enjoys it because he can trace the values of certain marques and see what’s bringing good money and what has declined year over year. These are just two reasons to enjoy this annual event though. What I’ve discovered is that there are many more reasons depending on who you are…


Barrett-Jackson may be an auction first, but it’s a lot of other things too: a car show, charity event, history lesson, fashion show, social destination, or just an excuse to have a drink amongst friends.


This year it was something different to me too, as I set out to hunt speed and give our readers an idea why 300,000 people make their way to Scottsdale, Arizona for the week-long event. I stopped by the auction a few times throughout the week, but I spent the most time on Super Saturday as Barrett-Jackson calls it. It’s the last Saturday of the auction and it’s when all the action happens. As you can see, it was a full house all day.


All those people couldn’t possibly be there to buy uber-rare and expensive cars though, could they?


Surely most of them were there to scope out beautiful cars – just like me.


The fascinating part about Barrett-Jackson is that while you can just walk around and look at cars like you’re at a car show, there’s also a much bigger show going on all around you. If you pay attention, you start to notice who the players are and what they’re up to.


As each car rolls across the stage, a carefully orchestrated process occurs. The auctioneer is rattling off numbers so fast your brain can’t process them, and the bidders’ assistants are hollering from the stage and crowd to place bids. Potential buyers check out the cars on stage, celebrities and automotive legends take the microphone to push the sale as high as possible, and waitresses keep the crowd well-hydrated. There really is a buzz in the air, and the energy hits a high point on Saturday night when the high-dollar auctions take place.

Hype it up!

I like to compare the energy at Barrett-Jackson to a major sporting event. When a big car comes on stage and the price just keeps climbing, the crowd roars to life. It can get so loud you can’t even hear your own voice any more. It’s cars like this one that have that power over the crowd: Michael Schumacher’s Ferrari F300 which he raced 38 times in 1998. As the price climbed to a final value of $1.78 million (USD), it got pretty exciting!


This is what everyone expected to steal the show though. Don Prudhomme’s timing in restoring this entire set of historical Snake & Mongoose funny cars and haulers was impeccable, with renewed interest since the movie came out this year.


It appeared he left no engine block unturned, as even the haulers were completely outfitted with spare engines and transmissions. Everything was just like back in the glory days of drag racing, except probably nicer now that they had been restored.


The auction turned out to be a serious buzz-kill though. Bidding stalled out at $1 million, shy of the undisclosed reserve Mr. Prudhomme had placed on the ultimate Hot Wheels collector’s set. After the auction was closed, NASCAR team owner Rick Hendrick made a private deal with Don Prudhomme, reportedly for around the same $1 million price tag.


Another exciting auction was for this 2015 Mustang. Well, not this exact car: it was actually for the right to buy VIN #001. The auction was also for charity, which usually means you can’t base the price solely on the car’s value.


Ford had dozens of people on hand to walk in with the car and they did a good job hyping up the crowd by cheering and clapping. It seemed to be contagious because they got the whole building in an uproar.


It did the trick, with a final price of $300,000. That’s an expensive Mustang! But you have to remember that whoever bought it likely plans to mothball the car to retain its collector’s value.


With standing room only, my personal favorite rolled onto the stage: a one-of-one 1954 Plymouth Belmont concept car.


Bidding hit $1.2 million and it was so loud it was hard to tell what had happened. We followed it back to the tent after the auction for more photos because I just couldn’t get enough of the Exner-styled fiberglass body. I later found out this one didn’t hit the reserve either!


As it got later, things just kept getting crazier. If you watched the auction last year, you might remember the original Barris Batmobile fetching north of $4 million. It seemed a couple of others wanted to ride that wave this year. First was the Batmobile I remember from my childhood, complete with a driver dressed in a Batman costume and Batgirl riding shotgun. It would bring $110,000, nowhere near the millions the Barris car sold for.


Right next to that was a clone of the original Batmobile, with yet another Batman and an especially creepy inanimate Robin. Since it was a re-creation of the $4 million original it fetched $220,000, which seems pretty good to me. As an added bonus, this Batmobile is street legal.


The costumes continued with these guys, donning leather helmets and goggles to bring in a 1917 Crow streamliner. The bellytanker was especially bizarre, with the front driver working the gas and brakes while the passenger in the rear steered!


There was another type of hype too – a really good one. This is my friends’ son, who narrowly survived a series of medical issues as a small child. Thanks to some very skilled doctors and the Make-A-Wish foundation, he is living out a perfectly normal and healthy life now. The foundation auctioned off a dream trip to tour the Bugatti factory and drive a Grand Sport Vitesse on a Formula 1 Circuit at over 200 mph. There were quite a few charity-type auctions like this throughout the week.

Car show on steroids

Clearly there was a whole lot of action going on in the auction building, but if you took the time to wander away, you would discover there were over 1400 cars to look at too.


Each one of them was there because the seller thought it had something interesting or special; a reason someone else would want it. Like a Ferrari-powered street rod!


This is a stark contrast to what you’ll find at a car show, where the owners proudly display their cars. It’s a different feeling knowing that each and every car you look at it is hours away from potentially changing hands. It makes you wonder: is the owner wiping away a tear as the car rolls away? Or is this just another commodity to be bought and sold?


With Mopar prices soaring, there’s no doubt that some collectors only look at them as investments. If you have the right year, drivetrain and color combo, that Hemi Cuda could easily be worth millions.


Historic race cars can bring huge money too. This L88 Corvette Rebel wound up selling for $2.68 million, along with a couple of other rare L88 examples that brought similar money.


Outside we found a Yenko Camaro – a real one. It almost felt strange to be in the presence of an authentic Yenko after seeing countless clones at shows and cruises. I had to stop to take in all the genuine details and smell that original upholstery.


Not everything was worth a million dollars; some were just nice cars that needed to be sold like this Ford GT.


Who wouldn’t want to buy a slammed Continental convertible? This is one of those cars that just needs to be polished up and lowered on a nice set of wheels or whitewalls.


Nearby we found an even lower Caddy. My friend joked that the beauty of owning this car would be that you only have to buy two nice wheels for the front.


There were trucks and off-road vehicles too. I bet a nicely restored FJ40 like this could be pretty valuable at an auction.


Probably not as valuable as a Stingray ‘Vette with a 100 point resto though.

History in the making

There were plenty of valuable original and restored cars, but the stuff that really caught my interest was more recent and heavily modified. Take for example this 1970 Challenger built by Bobby Alloway. Cars like this are history in the making to me; they’re fairly recent builds that people will remember some day.


I don’t care if you like big-inch wheels or not, you just can’t argue with a stance like that.


Remember this Ring Brothers Fairlane I featured at SEMA? I was surprised to see it at the auction, then relieved when it crossed the block for a strong price. Right behind it is the famous Mule ’69 Camaro built by Mark Stielow, who arguably started the pro-touring movement with cars like this one.


A ’47 Ford cabover built by the late Boyd Coddington is another example of a fairly recent build that will be remembered fondly some day. It even came with a vintage sprint car on the flatbed.


Kustoms usually don’t do well at Barrett-Jackson and I’m convinced it’s just not the right crowd for them. This Merc cost $400k to build according to the ad and sold for about half that. That’s still a strong price for a kustom, perhaps because it was once owned by Lost star Matthew Fox. Check out the brushed nickel bumpers: a nice touch but also a clear indication that this is a modern build.


Strange Motion’s latest build, a slammed and raked Corvair, was on display outside in the Meguiar’s booth. I missed this one at SEMA but was really glad to finally get to see it here.


Gas Monkey Garage’s customized F40 caused a big stir, but it was hard to say if people loved it or hated it.


Did Gas Monkey ruin an F40 or make it cool? You can be the judge, but I will admit those dished spindle-mount HREs look mean.


There were a few other notable rides on display that weren’t there to be sold. Ford had the Need For Speed Mustang in their booth.


Craig Jackson, CEO of Barrett-Jackson, had his Veyron parked just outside the auction. I can only assume that’s his Bentley and coach too. Wouldn’t you want a personal living space if you were running something of this scale for a week?


I walked by this Falcon F7 multiple times because it was in a prime location in the DuPont Registry booth. Eventually we struck up a conversation with owner/builder Jeff Lemke and even got him to bring it out for a photoshoot after the auction closed.


As you can see, Barrett-Jackson really had something for everyone. Maybe you’re into historic race cars like the GT40?


Or perhaps a perfectly restored bubbletop Chevy is more your style?


Personally I’m more of a kustom guy, and luckily they had those too. That’s the beauty of the Barrett-Jackson Collector Car Auction: when the only qualification is that the car be compelling enough for someone else to purchase it, you really do get a little of everything and a lot of quality all in one place.



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Watched the airing of Barrett-Jackson the other weekend, really nice cars also great write up Mr. Charvonia. I wonder what Dino thinks of the Gas Monkey Garage F40.


Watched the airing of Barrett-Jackson the other weekend, really nice cars also great write up Mr. Charvonia. I wonder what Dino thinks of the Gas Monkey Garage F40.


The Gas Monkey F40 is a very polarizing car.  They even said on the show that they knew Ferrari purists would turn their noses up at it.  Honestly, it's a great marketing scheme because everywhere that car goes, people recognize that it's the Gas Monkey car regardless of whether or not they like it.  

Personally, I see it as a car that was wrecked and might as well have been scrapped.  They brought it back to life and turned it into a unique and recognizable build.  The build appeals to someone like me who enjoys seeing something a little different.  It has the same type of feel to me as the Liberty Walk cars.


I've become a huge fan of watching car auctions on TV. Mecum Muscle Car auction is always running (reruns) on velocity. Customs do really well at that auction versus Barrett-Jackson. I caught a few nights of this auction. I missed the Batmobile (Michale Ketton version). I wish I would've seen it cross the block as I still believe that is the best looking Batmobile ever. Perhaps it is because I grew up dreaming about it. The Ford Gt still sold for over 200 thousand dollars. They really have increased in value. The turnout for this auction was huge! Packed stands and multiple events going on at once. I like Mecum, but the stands are usually half full, and there are a lot of empty seats. Perhaps it is because that auction is a road going auction that travels to different cities. With Barrett, the cars and the people come to them. So perhaps that makes up for the discrepancy. Barrett seems more white tie whereas Mecum is t-shirt and blue jeans, and well Mecum has "Chicken George" (a guy who does a Football/Soccer Goal celebration yell whenever his bidder wins). Anyways, I'm glad to see a speedhunters report on this. It was really fun to watch.


Wildcardfox  We get a few other auctions the same time as Barrett-Jackson, so I'm hoping to hit one of those next year and see what's different. I've heard they lack the glamour of Barrett-Jackson but there are still some serious buyers and nice cars there. Kind of the get down to business, serious version without the hype from what I hear.




I used to work in the classic car industry years ago and always paid close attention to prices. Having not paid attention to them in a while its safe to say prices have soared upwards since i last checked!


KeithCharvonia Wildcardfox   I went too Russo & Steele last year instead of Barrett in Scottsdale and found it wasn't all that exciting as far as things too do but definitely a good amount of great cars floating around some you don't see at Barrett.


NoLabelNo1 I think it's hot!


That Chev. Corvette C1 looks amazing!


I am a religious viewer of all televised auto auctions. I actually won a iPad mini last year from Speed/Fox/BarrettJackson on the Fantasy Bid Game.


My favorite post ever.


I agree, it's not like they took a good F40, it was a wreck, I mean it may have been saved, but it may have just been turned in to parts. Overall I like it.


@idbyz Hey that's pretty cool. I've always found the fantasy bid interesting too. Wish I had more time watch the auctions because you can learn a ton!


132000 The prices are insane. They got really high around 2005-06 then the American economy took a dive and auction prices tapered off too. Things are looking up again and people are spending money now.


Great job on this post!


I don't understand why the Corvair has a huge bulk in the bonnet. This is a rear engine car! Still, a very cool car, just because of the engine in the back, not because of the ugly hood.
Regarding the F40, what it's all about? The car was totaled, crashed beyond repair. So it was done. That's it. This is really great. Another F40 to live. It's not original? It was wrecked!!!!


KeithCharvonia What's the fantasy bid game?


What did they actually change on the F40? It doesn't look that different from stock to me (ok, pop-up lights removed but what else?), although it's hard to tell from one picture... I think it looks sweet in black!


SuzyWallace Did you catch the episodes of Fast 'n' Loud about this car? It's worth a watch, but essentially the car was completely wrote off but they had it repaired by certified Ferrari Technicians to get it straight again. It's only lightly modified really: colour change, new seats, different turbos and a tubi-exhaust as far as I remember, and the HRE wheels. 

I think it's awesome.


Awesome coverage guys, really enjoyed this.


PaddyMcGrath SuzyWallace Nope, not seen the episodes about this car. If it was written off and only lightly modified, why's everyone so annoyed about it?


SuzyWallace PaddyMcGrath I think most of the furore comes down to the fact it's an F40 and therefore it's a sacrilegious kind of act. As Justin said below, they rescued a car that no one else wanted. I think they should be commended on it. 

Also, I don't think the GMG guys lost money on it but rather Rawling's friend who bought it from them.

Gianluca FairladyZ

That F40 really seems to be a bad boy..! I like the changes, makes it look slightly more modern with the removed flap headlights. But still can't beat a F40LM... :)  Thanks for this coverage, i didn't even know there was an event so huge for cars like this!

27 is a good way to get cars of your choice at very reasonable cost. It saves time and you get car online according to your choice and demand.


greenroadster  Corvairs are rear-engine when stock, but anything is possible when a hot rod builder gets his hands on one. Tim and Carrie Stange's car has a 4.3 V6 mounted in the front with side draft carbs. They built a whole new chassis, firewall, floor etc to make it work. Here's more info on the build:


SuzyWallace KeithCharvonia When you watch the auction on TV they have a game where you can guess how much cars will sell for. It's a pretty clever way to involve the viewer at home.


3rotor If you notice in the pics they mounted a massive softbox light above the stage so every car looks like it's in a photography studio. It really sets the cars off!


id like to have bought that batmobile


PaddyMcGrath SuzyWallace it is awesome, and they saved a dead car. I'd rather see the car like this then the way it was before gas monkey garage got a hold of it. Those HRE wheels were custom made for that car, listening to Alan Peltier tell the story is really something special.


Looks like I need to attend an auction one day, just to see all those beautiful cars of course.


My thought too.


I actually tried going to a Barrett-Jackson auction this year. They wouldn't sell me a ticket, though, because I wasn't 65 years old, fat, and balding and wearing white sneakers, cargo shorts, and a Hawaiian shirt with Corvettes on it


garage monkey did fine by me, i love f40s anyway


A Ferarri collector, would probably consider it ruined, but i think it looks incredibly mean ! Awesome job, why shouldn't you improve if you can do it with this attention to detail.
But thats just my opinion.


Falcon F7 makes me weak in the knees.


My wife actually puts the Barrett Jackson auction on whenever it's on tv.  She loves it, which is good for me because I love it. However none of that really matters because I need more on this:


@j_kouki good things come to those who wait :)


Only just caught up with this post. Personally I really like the GMG F40. I know its sacrilege to do ANYTHING to an F40, but the way I look at it, for every F40 that gets modified in that way, there's 100 of them sat in some collectors garage going nowhere, doing nothing and not being enjoyed. Besides, the car was a write off anyway, and fixing it up and making it a lot more bad ass suits the guys at GMG perfectly. Great car, great marketing.


Well Reggie Jackson must have like the GMG f40......He is the one who had the winning bid.....Now the car will be even more famous!


Regarding the Ferrari F40 nicely captured above: there are two kinds of people, faithful to the original or the ones sometimes find it OK to manipulate. The latter are the ones who love their spouse but on the other hand always wished he/she had a more lovely breast or another skin color... Gross!!! :P