Audi made the mistake of calling BMW out with a rather general "your move, BMW" but vaguely related to chess phrase. BMW took advantage of these facts and decided to give Audi's the final blow by calling checkmate, a very ingenious and suitable answer for the given circumstances.
Now, the bitter fans answering in bitter manner on different internet media outlets is something normal, but unfortunately cannot undo the "pnwage" Audi suffered in real-life on a busy Californian highway.
The Audi versus BMW ad campaign was amusing while it lasted. Kudos to those behind it.
As serious auto-enthusiasts we could also consider the significance of Porsche's response to Nissan's new GT-R with the release of the new 911 Turbo-"S" in 2010.
It would appear that the horsepower wars between the auto manufacturers may meet or exceed the 600hp watermark!
haha, yes bmw have a knack for cheeky adverts. but the audi is the new regular A4, and the beemer is the M3, i havent seen anything about a new shape RS4 yet? i still like the current one more, its pretty badass.
This was a while ago, but the whole Audi/BMW feud can get pretty funny at times.
:)))) Talking about competition:))) Great! Beautiful!
Lexus IS-F needs a billboard up there too.
wow this is really old, but still funny
jajaja... Thats awsome!... I similed big.
Brilliantly done, BMW!
You guys should see the rest of this war.
http://jalopnik.com/5213704/bmw-vs-audi-jalopnik-readers-turn-billboard-cold-war-hot
My favorite is Chess was never really our game.
Hasnt this been confirmed to be a photochop?
Actually this one is even better.
http://farm4.static.flickr.com/3632/3491575599_17538dcedb.jpg
Its true thou.
http://www.blogcdn.com/www.autoblog.com/media/2009/04/ad.jpg
Wow, mark! That's even better.
Jalopnik had a reader contest for responses from Audi...
http://jalopnik.com/5213704/bmw-vs-audi-jalopnik-readers-turn-billboard-cold-war-hot
A 3rd billboard following BMW's: red background with a blue Porsche 997 Turbo under the caption,"ROUND 2".
Just an idea...
LOL
This is not a photoshop, but it is really old. It was pretty awesome when it happened, but it is really old now.
Think again:
http://www.cochesmas.com/wp-content/uploads/2009/04/ad-580-550x238.jpg
who cares how old it is? it's BMW month, get over it.....
i'm surprised nobody posted this one yet:
http://www.thetalentjungle.com/hospitality_blog/media/2/20061206-Subaru-Ad.jpg
.
this stuff is years old, btw
I love it how Audi laid down the challenge to BMW and then they just got owned! Just brilliant. Audi asked for it and boy did BMW deliver!
That is awesome.
audi owners are just bitter that resale values on their cars are terrible.
BMW FTW!
Sweet! This couldn't happen here so it's great to see it.
i think the way audi ended it was best...
The ads are actually real, I've seen multiple pictures of the two from different perspectives.
Do Audi fans realize the meaning of checkmate in general term? http://wordnetweb.princeton.edu/perl/webwn?s=checkmate
Audi made the mistake of calling BMW out with a rather general "your move, BMW" but vaguely related to chess phrase. BMW took advantage of these facts and decided to give Audi's the final blow by calling checkmate, a very ingenious and suitable answer for the given circumstances.
Now, the bitter fans answering in bitter manner on different internet media outlets is something normal, but unfortunately cannot undo the "pnwage" Audi suffered in real-life on a busy Californian highway.
BMW > Audi
Here is the "full" battle from 2006, including the Subaru add in context.
http://www.square-mag.co.uk/2006/09/19/bmw-audi-subaru-and-bentley-ad-battle/
Haha on the Bentley add... its like tha fat guy on the basketball team who has nothing going for him so he just "F*** you guys"
The Audi versus BMW ad campaign was amusing while it lasted. Kudos to those behind it.
As serious auto-enthusiasts we could also consider the significance of Porsche's response to Nissan's new GT-R with the release of the new 911 Turbo-"S" in 2010.
It would appear that the horsepower wars between the auto manufacturers may meet or exceed the 600hp watermark!
i drove by that before
There's a video, too! http://vimeo.com/4082525
haha, yes bmw have a knack for cheeky adverts. but the audi is the new regular A4, and the beemer is the M3, i havent seen anything about a new shape RS4 yet? i still like the current one more, its pretty badass.