First impressions matter. How you present yourself to another person strikes a mental image in their mind, and sets up the expectations as you move forward.

In the case of To Hell, a new event organized by German automotive streetwear brand Camber, every box was checked.

Firstly, Camber had a great venue – Mendig Airfield, just outside of the river city of Koblenz in Germany’s Rheinland-Palatinate state.

Next, they nailed a neat concept. The event combined a stance show with live action demos, plus skateboarding in an area that featured a junkyard BMW E36 as an obstacle. The weather kind of ruined the latter though.

Lastly, and most importantly, the quality of cars across the board was completely on point.

I first heard about To Hell earlier this year when I was planning my summer of car events. At that point, a few noteworthy builds in Germany’s stance scene had been confirmed, including Holyhall’s custom tube-frame Ford Capri and an LTO-kitted BMW E36 Coupe. As the event got closer, more and more interesting cars were confirmed for the event. To say I was hyped would be a massive understatement.

Arriving at the venue, other than a sign that read ‘Camber’ and the faint sound of an engine at full-throttle, there wasn’t anything to suggest what awaited inside. But that all changed once I passed through the main gate.

To my left and right were numerous stance cars parked in front of the airfield hangars. And the engine noise? That came from a Porsche 911 by German tuner 9FF while it made another high-speed pass down the makeshift runway drag strip.

Most of the cars on show were unsurprisingly from Germany, others traveled a great distance. The latter included this Audi TT RS with wild forged carbon fiber overfenders and turbofans, which had come from Italy.

This Montecarlo Blue Honda S2000 stood out for simplicity and cleanliness. Work Meister S1 wheels are a rare sight in Germany.

I counted a few Nissan Skylines, but if I had to pick my favorite, it would be this Millennium Jade R33. While it is not a GT-R, it has all the right parts, including a set of RAYS-made Nismo LMGT1 wheels.

While it is commonplace to see JDM wheels on European cars, you rarely see it the other way around. This Toyota Chaser bucks the trend with a set of OZ Racing Futuras.

Inside the two hangars, Camber has some extra special builds on show.

R44 Performance brought its BMW M3 Touring over from the UK and not just for display purposes. It saw action on the runway quarter mile, too.

The curated selection continued with everything from an immaculate R34 Nissan Skyline GT-R to multiple tuned Porsche 911s and a few BMWs not often seen in the stance scene, like this 2002 Tii and Z3 Coupe.

Holyhall’s Group 5 Ford Capri tribute was easily the wildest car on show at To Hell. Of the original rusted-out Mk3 Capri chassis the build began as only sections of the roof and doors remain. The rest is custom, from the tube-frame chassis to the in-board pushrod rear suspension on full display through the back window. This is an insane build, and I have a spotlight coming up that will shine a light on all the work that went into its creation.

It wasn’t just stance cars at To Hell; German collector ChromeCars brought two BMW race cars, a Group 2 E24 M635CSi and a Group 5 E21.

Outside, along with the previously mentioned drag demos by 9FF and R44 Performance, a few other attendees put on a drift show.

While the first-time event hit the mark, this wasn’t beginner’s luck. Camber isn’t new to the scene, and the team behind the brand has had experience with high-profile events in Germany and the rest of Europe like Ultrace and XS CarNight, and it showed. With a debut like this, I’m excited to see what’s next for To Hell.

Steve Edward
Instagram: stevedwrd

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