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CAR COMMERCIALS OF THE ’80S

They just don’t make them like they used to. How often do we say that? In this case however, it really is true. Car commercials today are a rather tame affair. I’m not sure how things are in the US, but in Europe manufacturers cannot depict speeding or what could be considered dangerous driving in their advertisements. Toyota recently fell foul of the Advertising Standards Authority in the UK, who banned their GT86 commercial for portraying ‘speed or driving behaviour in a way that might encourage motorists to drive irresponsibly in future.’ Thankfully, there is still a vault of classic ’80s auto-commercials out there which we can relish in. These are some of our favourites…

VAUGHN GITTIN JR. – 2012 IN 179 SECONDS

It seems that everyone is on a bit of a ‘year in review’ buzz at the moment, but we think that JR has nailed it with this minimalistic look at his 2012 season. No gimmicks or fancy direction, just raw footage from on-board JR’s Mustang at each round of the 2012 Formula D season.

Turn your speakers UP.

THE RETRO CAR KINGS

Japan is such a special place. Its car culture runs so deep and is so widespread it’s almost unbelievable it can keep so detached from the mainstream. If you live your day to day life in Japan your exposure to cars will be very uninspiring, a sea of vans of all sizes, eco cars and the odd import make up the majority of the carscape on the roads. Ads on TV are the same, everything is eco-related, nothing that unleashes even the remotest of emotion. Dig a bit deeper however, and you will be astonished at your findings. That is what Retro Car Kings is all about. This all new program which I worked on earlier in the year will air on Discovery Channel Japan this coming Saturday at 5 pm and will showcase shops that we all know and love, places like RWB, TA-Auto and Rocky Auto as well as others we have yet to cover on Speedhunters. For now the program will only be aired in Japan but maybe will be shown elsewhere in the near future through the power of the internet.

見てください!

-Dino Dalle Carbonare

LA-Auto-Show-23

WHAT’S HOT IN LA?

If you sit on one of LA’s crowded freeways these days, you’ll probably notice a lot of hybrids and other “green” vehicles surrounding you. Los Angeles is one of the biggest markets in the USA for eco-friendly vehicles, and this isn’t lost on exhibitors at the annual LA Auto Show. Each year the show brings a number of new hybrid and EV production cars, as well as futuristic concepts with even bolder aspirations. But let’s not forget that LA is also considered by many to be the birthplace of Hot Rodding, Lowriding, Japanese import customization, and many other more exciting aspects of car culture.

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