Rod Chong'S BIO

 

Name: Rod Chong

Location: Vancouver, Canada

Previous Locations: London, Los Angeles, Toronto, Amsterdam

Career Path: NFS Special Projects Creative Director

Previous Career Paths: Music Video Director for many years also used to do Commercials, Motion Graphics, Multimedia and VJ Projects. Worked on a few video games along the way too. Most of these projects were basically excuses to shoot or create cars though!

Notable Projects/Wins: Birth of Pro Street film on the history of tuner based street racing. Speed Tribe: experimental documentary shot at the 2001 24H of Le Mans. Directed the first Marilyn Manson video!

Car: Lexus IS300

Fav Past Cars: Cal Look '62 Beetle, '82 Corolla SR5, Tuned '89 CRX

Next Car: AE86. Soon soon.... just as soon as I get a raise.... or two.

Car Passions: Used to race go-carts from the age of 6 to 14 at Westwood Raceway in Canada. Also raced RC cars and build Hot Rod/Kustom model cars for many years before getting distracted with video, music, clubbing and girls in art college. Moving to London, UK in 96/97 developed unhealthy addictions to Sports Car Racing, Le Mans, Autosport Magazine and F1. These days the big obsession is Drifting and Time Attack, but I do tend to follow most types of racing: DTM, WRC, FIA GT, LMES, ALMS, Super GT, Le Mans, WTCC, F1 etc etc. Also have a real soft spot for Kustoms, Hot Rods, Vintage Drag racing and late 70s/early 80s Group5 GT racers.

Personal Style: Mod: I have a thing for wearing ties and narrow trousers ATM.

Favourite Band of the Moment: Ting Tings

Personal Motto: I click therefore I am

 


2,120 Posted Nov 19 2008, 05:40 PM by Rod Chong with 11 comment(s)

Our resident video editor: Riley Vigier started calling this video "Ultimate Drift" during the course of the post production process. It's a fairly good descriptor for this Speedhunters drifting art film. We've basically taken all our favourite slomo shots from the 2008 Formula drift season and compiled them into a montage style music video. As ever, the film features a custom score from Speedhunters London, UK based audio producer: Ekstrak . Enjoy the film! It's a good one...

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Posted Nov 19 2008, 04:03 PM by Rod Chong with 12 comment(s)

... or should I say Zed?......Here is a question for you Speedhunters readers: are you old enough to remember first hand when Nissans were called Datsuns? Does this name have an emotive tone for you? Tx for Mark Windecker for the photo... we'll be sifting through his Nissan archive materials over the course of the next few weeks or so. Anyone care to tell us about this car and what year this photo is from? :Rod
 
 

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2,120 Posted Nov 19 2008, 02:20 PM by Rod Chong with 7 comment(s)

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Our pals on the Need for Speed team have been very busy for the past few months collaborating with Nissan on a series of live action/in-game generated webisodes based around the 370Z. They are a joint NFS and Nissan production and feature a combination of live-action and Undercover gameplay. Based in the world of Need for Speed Undercover, Takedown follows the story of Jessica, a young lawyer with a promising career and a dangerous past. Now, a mysterious message threatens to pull her back into a...

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Posted Nov 19 2008, 01:45 PM by Rod Chong with 19 comment(s)

Last night our resident huggable Speedhunter, Antonio Alvendia went out to attend the launch of the new Ford Mustang... Being the world's number one drifting fanatic, his main interest was to point his lens at Vaughn Gittin's new Mustang. The car's all carbon fiber body work was presented with an all blue finish. You can be assured next time you see this car, it will have its full Falken livery in place. Although it has the appearance of a production style Mustang, this machine is every...

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2,120 Posted Nov 18 2008, 01:00 AM by Rod Chong with 14 comment(s)

Ok let's jump straight in and look at each Red Bull drift battle from the " Dirty 32 ", as Formula Drift announcer J-Rod called the Top 32. In some ways the Top 32 was the most fascinating part of the competition, as it featured the widest variety of cars from the corners of the globe. It felt for a moment that most of the world's international drifting communities had come together to create one of the biggest, most ambitious drift events ever. Hats off to every one who participated...

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Posted Nov 17 2008, 04:04 PM by Rod Chong with 17 comment(s)

Before I move on to getting you guys and gals (are there any ladies in here? hello?) a detailed, play by play report on the Red Bull Drifting event, I thought I'd better get on to writing our final wrapup from the Superlap Battle. Remember that?..... Ok let's have a look at some of the results and check out John Brooks' photo styles. So most of us all know the Cusco Team Tarzan Impreza won the event with a lap time of 1:44.372. What you may not know though, is that was NOT an all out...

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2,120 Posted Nov 16 2008, 03:52 AM by Rod Chong with 15 comment(s)

Tonight seems to be social night at the official Red Bull event hotel: The Westin Long Beach. There are many people floating about the lobby, restaurant and bar talking shop so to speak and our resident photographic guru seems to be having a great time chatting with all the drift crews and showing today's Speedhunters photos... I've just pulled myself away from the festivities in order to complete this blog post. The day started out with the arrival of the two British cars to the paddock...

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Posted Nov 15 2008, 06:02 PM by Rod Chong with 15 comment(s)

Here is a quick snap shot (quite literally) of the official elimination table for tomorrow's Red Bull Drifting World Championship. Should be amazing day! The top 5 qualifiers are as follows: 1: Rhys Millen: no surprizes there... 2: Samuel Hubinette: the FD drift royalty comes out on top.... 3: Paul Vlasblom: BIG NEWS! he had the crowd screaming and yelling with his wall proximity and 100% foot to the floor style. 4: Katsuhiro Ueo: his drift initiations were amazing. 5: Darren McNamara: he looked...
 
 

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2,120 Posted Nov 15 2008, 01:00 AM by Rod Chong with 27 comment(s)

While the majority of western countries on the planet are bracing themselves for the cold of winter, today was a hot, sweaty day at in Southern California. I regretted my choice of skinny jeans today... they may be fashionable, but they sure as hell are uncomfortable in hot weather... Anyway blah, blah, blah... Let's look at the day's action from Long Beach. It was a day of hope for some competitors, but a day of frustration and carnage for many others. One of the first things I saw at the...

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Posted Nov 14 2008, 11:10 PM by Rod Chong with 15 comment(s)

I thought it would be a cool idea to show you one complete run, on the Red Bull Long Beach Dockyards drift course. This way, those of you who can't travel out to the event can get a feel for the track. The following sequence of photos is shot from the judge's tower: You can see the course is laid out on a vast expanse of tarmac. The entry is fairly high speed... and there aren't very many visual reference points to work with..... I spoke to Vaughn and he is using the three cones on the...

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2,120 Posted Nov 14 2008, 01:10 AM by Rod Chong with 28 comment(s)

Well I certainly have had a crazy afternoon... after working the morning away blogging and emailing, John and I thundered down to the Long Beach Dockyards to check out the scenery...We certainly weren't disappointed! The location is absolutely amazing. Upon arrival, we noticed some of the drift cars were assembling near the track entrance... We decided to investigate. Check the Red Bull banners.... Heading into the track area we found a few of Formula D's elite here handing out, comparing...

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Posted Nov 13 2008, 12:29 PM by Rod Chong with 16 comment(s)

These are busy times for me right now... there is much happening in the business and creative world of Need for Speed I have to keep on top of, yet at the same time this Speedhunters project needs continual focus... it's like a eating monster with an endless appetite... the site always needs new stories! So with this in mind, let's get down to business, as I have around 100 emails that need to be answered... then we'll be heading down to the Long Beach docks to check out the setup, and...

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2,120 Posted Nov 13 2008, 12:11 AM by Rod Chong with 15 comment(s)

This year is going by quickly isn't it? I've had the Superlap Battle on my travel calendar since the start of the year and it's always seemed like something far down the road... so I'm finding it somewhat hard to believe the event has come and gone, and now it's already time to move to our coverage of the Red Bull Drifting World Championship. But before we start to submerge ourselves in this upcoming Long Beach mega-event, we'll try and do our best to communicate to you what...

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Posted Nov 11 2008, 08:11 PM by Rod Chong with 7 comment(s)

I am feeling a bit crabby at the moment... I started out today in Stockholm, Sweden and am now sitting here in a random motel in Buttonwillow, California.... It's been a long day and I need some shut eye.... But before my head meets the pillow I want to quickly show you a few scenes from Superlap Battle. John Brooks and I didn't make it out to the track until around five o'clock this afternoon, but we were able to grab a few snaps and talk to a few folks to get a sense of the setting...

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2,120 Posted Nov 11 2008, 07:34 PM by Rod Chong with 11 comment(s)

Ok last SEMA post for me… I’m on yet another plane and will be landing in a few hours to meet our British photographic sensei John Brooks at the Los Angeles airport. We’ll then saunter over to Shelby LA to pick up the NFS edition Shelby Terlingua. This will be followed by a blast up the I5 to Button Willow Raceway, to see the USA’s top Time Attack cars in action. Should be good! Anyway, back to the subject at hand…. Last week I was marching from one side of the SEMA...

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Posted Nov 09 2008, 06:00 PM by Rod Chong with 10 comment(s)

I first noticed this Chevolet Impala at SEMA 2007, where it was parked up in front of the Las Vega Convention Center. I took the opportunity, to take a pile of photos of the car, but at the time didn’t really have an outlet, other than my personal Facebook page. As you can imagine, I was very delighted to see the Impala on display at the Mother’s Wax booth at SEMA this year. Unfortunatley, there was no info board on display so I can’t tell you any details about the build or the...

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2,120 Posted Nov 09 2008, 06:57 AM by Rod Chong with 15 comment(s)

A lot of people in the Hot Rod world don’t like the term “Rat Rod”….. to them this usually means a car of poor build quality which is unsafe for any sort of road use. It can also mean a car that only half pretends to be a return to traditional purist rodding styles… or perhaps a counter-reaction to blinged out “cheque-book Rods” Another term coming into use is “Suicide Rod”. These are Hot Rods that have taken the look and feel of old school...

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Posted Nov 07 2008, 09:57 PM by Rod Chong with 11 comment(s)

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As I type this blog entry I’m mashed up into the economy section of a rather medium sized airplane. SEMA is an amazing experience, but it is pretty tiring and I’m definitely in need of a proper night’s sleep… I’m well pleased to be heading home. Anyway, let’s jump in to looking at some more cars from the show floor to see what we can see: Here is another view of the carbon fiber satin finished 350Z Andy Blackmore documented a few days ago. The gloss metal skull...

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2,120 Posted Nov 07 2008, 01:10 AM by Rod Chong with 15 comment(s)

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The first thing you see upon arrival to the SEMA show at the Las Vegas Convention Center is a rather large and diverse collection of customized, modified and competition cars. Today, I spent a bit of time wandering about with the NFS team's trusty Canon digital SLR camera to give you a feel for the variety of machines on show. I just love the juxtaposition between the different car tribes. In the foreground, you have a beautiful traditional custom 1939 Packard sedan, while in the background sits...

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Posted Nov 06 2008, 04:00 AM by Rod Chong with 14 comment(s)

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Today for me was all about getting ready for the Formula Drift press conference and the big announcement of our own " mega event ": Need for Speed LIVE . It will see us bringing together an international roster of the world's top drifters, race, production, and time attack cars to do battle in the UK next June. The project has already been one year in the making, I'm quite excited that we've now able to reveal a little bit about it! So if you were to choose what Time Attack...

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Rod Chong