I have debated writing this post a few times, but I've gone ahead and you now have the same dilemma with reading it...or not! Why could I not decide on posting this? Well, like many people, I'm a little bit of a Badge snobs, be it an Apple Ipod, a BMW, a TAG Heuer, brand positioning, reputation and heritage play a large part in sales and success. Kia, and sister company Hyundai are in the same situation as the likes of Honda and Nissan were in the 70's. They are improving their product...
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