It doesn’t feel like all that long ago we were waiting for the final reveal of the new Supra after an eternity of teasing from Toyota.
It’s hardly surprising then that after such anticipation, SEMA 2019 could easily be mistaken for A90 SupraFest instead. Our team on the ground counted over 30 examples during load-in and the main hall alone, and we’re sure there are more hiding throughout the Las Vegas Convention Center.
This was always going to be the case, as SEMA is the first major international aftermarket show since owners and shops started taking delivery of their own A90s after Tokyo Auto Salon.
You’re all aware at this point of the amount of conversation this car has generated since its official reveal, and it’s not territory which we’re going to cover here again. Everyone has their views on the car already, and it’s probably a waste of time trying to convince anyone to change their mind, either way.
There is, however, one thing which we should all be able to get behind, and that’s the injection of excitement that the A90 Supra has brought to the industry. It’s been a while since we’ve had a new car which has generated this much hype and interest straight from the factory.
And speaking of the factory, Toyota are using the SEMA Show to showcase a number of aftermarket tuner edition/concept builds, in a similar vein to their old Scion Tuner Challenge. It’s always great to see a manufacturer actively promoting customization and modification.
The best word I feel to describe the new Supra is ‘potential’. Sure, it looks a little awkward from certain angles in stock form, but there’s already a plethora of options available from aftermarket companies which go a long way towards solving this. Simple modifications like just better fitting wheels and a minor ride-height adjustment on even a stock-bodied car makes a huge difference.
You then have your wide-body options, with Pandem leading the way so far (in popularity anyways), which channels some of the extremities of the original FT-1 Concept.
Our friends at Air Lift Performance already have options if you want a significant drop in ride height without sacrificing usability. The Pandem x Air Lift Performance combination is a strong look, but is also in complete contrast to the stock-body modified cars.
With different approaches already emerging, it’s proof that Toyota and BMW have got it right with the A90 by delivering a platform with so much potential from the get-go.
While aesthetics are traditionally the first things developed (for fairly obvious reasons), we already know from BMW communities the world over that the B58 is an absolute power-house, and that too will be ripe for even further evolution. Even with simple bolt-on modifications, tuners are achieving 600+hp at the wheels on standard internals, and SEMA is showing us some pretty serious-looking setups that push the envelope even further.
The beauty of all of this is that we now have two different communities working together to further the Supra and Z4 platforms, and when car communities come together, good things happen.
It’s still early days, and we will be bringing you much more in-depth coverage of the A90 in the coming days, weeks, months and years ahead. This is just the very beginning of this car’s story.
Is it worth all the hype? All we know for certain is that the beers are on Kei Miura this year…
Photos by Mark Riccioni
You want the z4 then.
Z4 is horrid alround. Want new Supra with nicer front end. Saw it in wild great looking but that pointed nose. NO.
Where’s TJ Hunts though? It’s the only kit that’s different lol
The HKS car's kit is also different, and fully designed by HKS
I was wondering the same thing. Where is TJ hunt Supra? (STREETHUNTER)
Where is the stradmans supra
What widebody is on that car?
It’s there. They just changed the color to blue for some reason.
I find it funny how much hate the Supra was getting, its the FRS/BRZ all over again. The Rocketbunny kit came out just like it did in the past and now everyone has a Supra lmao
Why did you guys color correct The Stradman’s Supra from purple to blue?
This is now updated.
This car does nothing for me. Saw one in person for the first time about a week ago in bright yellow on the freeway and the only excitement I had was the fact I haven't seen one before. Really bland looking car with most of these SEMA cars looking more like rice than anything of substance.
Bags on this would be a tremendous disappointment as well. Pretty unimpressive car to me. Wouldn't buy one.
Thank God for the sexy bodykits to make the Bupra more bearable to watch
So umm....with all this hype... why is this car not in NFS Heat?
Asking for a friend...
I was a fan of the car from the start and with all the mods going on loving what this is doing to the car community. Its great to see it come alive for one car lets hope the C8 gets the same amount of drive and design.
Great work for BMW and Toyota lots of free RnD.
The red "Heritage Edition" is the best one by a miiile, look at those taillights! That one is how the A90 should have came from factory, I just hope that the full kit including lights gets released for the public. Not everyone want's to go widebody, believe it or not.
...and on the race inspired spectrum: the HKS one. part out the rest!
Already the aftermarket scene is booming because of cars like the GR Supra
Really looking forward to great things with the GR Supra
I like all the widebody stuff and the wings and all that...but at the Toyota booth, the red one. Heritage Edition? For anyone who misses the classic, I gotta say, Toyota did a great job of capturing some of those iconic A80 Supra Aesthetics and added in some new flavour to the A90. That is wicked.
Personally I'd LOVE to see more people do stuff to the B58, particularly stuff like Stephan Papadakis did.
why does @thestradmans supra look blue and not purple?
Real question, is there some new Z4 modification in Sema this year?
too bad the Supra is not available in NFS Heat, if not, it going to be like the 86/BRZ/FRS in NFS 2015 with all the option.
The Greddy performance supra is the best Supra at SEMA hands down
Testament to the deterioration of the automotive industry fueled by consumer's purchasing habits. The Supra was a showroom failure in the 90's (don't forget that) and this one seems to be heading in the same direction based on early dealer reporting. A note to the editorial staff at Speedhunters; it would be nice if you look at the Supra with a neutral unbiased view as opposed to brushing aside the criticism about the A90. The first A90 Supra Launch Edition didn't even sell! How's that far an indicator
THERE WAS ONLY ONE SUPRA - T J HUNT STREETFIGHTER. BUT YEAH BETTER POST 40 SUPRAS WITH THE SAME BODYKIT.
Hope for some bodykit made front end less pointed and more nicer...