httpv://www.youtube.com/watch?v=Og8h_X9evXc

They just don’t make them like they used to. How often do we say that? In this case however, it really is true. Car commercials today are a rather tame affair. I’m not sure how things are in the US, but in Europe manufacturers cannot depict speeding or what could be considered dangerous driving in their advertisements. Toyota recently fell foul of the Advertising Standards Authority in the UK, who banned their GT86 commercial for portraying ‘speed or driving behaviour in a way that might encourage motorists to drive irresponsibly in future.’ Thankfully, there is still a vault of classic ’80s auto-commercials out there which we can relish in. These are some of our favourites…

(Above) The 1986 Pontiac Firebird Trans Am, they build excitement and incredibly cheesy TV adverts apparently.

httpv://www.youtube.com/watch?v=aKK-l8zFeMY

Paul Newman featured in this advertisement driving a silhouette R30 to promote the Skyline in Japan.

httpv://www.youtube.com/watch?v=os0t7S2IMqM

It wasn’t just Newman who was endorsing a Japanese manufacturer, here’s Dan Gurney at Willow Springs giving his seal of approval on the ‘new’ Celica.

httpv://www.youtube.com/watch?v=XhUvqc_V-tE

A sensual advert from Nissan, featuring two birds randomly spliced into the footage. I’ve no idea why either.

httpv://www.youtube.com/watch?v=uIhI1Q8H7Yc

Did you know the AE86 had its own music video? Me neither, but I sort of wish I still didn’t know. Sexy Sprinter.

httpv://www.youtube.com/watch?v=5l80HhinqFw

In the UK, Ford were still putting the saying of ‘win on Sunday, sell on Monday’ to good use.

httpv://www.youtube.com/watch?v=9wwrHU6rVGc

A typically classy advert from BMW encouraging drivers to seek out their own rush hour.

httpv://www.youtube.com/watch?v=Qe3P1-RZK4k

A compilation of Porsche adverts including a 962 pitstop at Le Mans. Who says Porsche doesn’t have a sense of humour?

httpv://www.youtube.com/watch?v=Nc374U1FHeg

We can’t look at eighties commercials and not mention Volkswagen. An emotional roller coaster, complete with slow motion footage of child carrying cute dog. I didn’t cry, honest.

httpv://www.youtube.com/watch?v=IHHZDbaUYJQ

Another Pontiac commercial, which clearly shows the influence Tron had on the decade.

httpv://www.youtube.com/watch?v=UC3bSRjxXms

And it wasn’t just Pontiac which was influenced.

httpv://www.youtube.com/watch?v=ULB2EoYdE38

What has to be the, um, most abstract commercial I came across on my journey features a Grace Jones driving a Citroen CX out of her own mouth onto the salt flats, before eating the car and herself at the end. And you thought Japan made the weirdest adverts…

Which one is your favourite? If not’s featured here, show us!

Paddy McGrath
paddy@dev.speedhunters.com

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40 comments

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1

sexy, sexy, SPRINTAHHHHH!!! wooo ooo SPRINTAAA

Author2

Just when I had it out of my head. Thanks buddy...

3

http://www.youtube.com/watch?v=kWF-hH1nloo
 
How did this treasure not get featured?

Author4

@MartinNavarro Woah, that guy's 'tache is AMAZING.

5

This one is very cool , like a James Bond movie for the Peugeot 205 gti
 
http://youtu.be/lZc6rQdizTE

6

that first one could pass as a music video.  and are all volkswagen owners that happy?
 
gotta say my favorite is the sexy sprinter.  because it makes me 'happy, so happy, uh-huh (SEXY SPRINTAHH)'

7

I was going to say that you HAVE to post the Datsun Black Gold ad but Mr. Navarro beat me to it. Best ever.

8

@MartinNavarro YES! I love this commercial haha

9

Oy, Paddy, you totally forgot one of the best ads from the 80s! But fear not, here`s the link: http://www.youtube.com/watch?v=68I0kMad3h0
 
(now seriously, aside from the intentional jokes, they totally nailed the 80s theme here!)

10

AND THIS ONE FOR THE Peugeot 205 gti ,James Bond style...
 
http://youtu.be/lZc6rQdizTE

11

@mbretschneider Hahaha!! Might Car Mods did a great job!

13

hehe - neat stuff
 
though you missed one of epic 80's proportions:  Black Gold Baby!!
 
http://cornerbalance.wordpress.com/2008/11/26/i-now-want-to-grow-the-thickest-mustache-possible/

15

whoops didnt see the black gold posted...but the Awesome One is still, well, Awesome :)
 
one more in the Awesome series
 
http://www.youtube.com/watch?v=oJKjROk-T-g

16

last but not least...a turbo Datsun ZXR - the original Japanese Type R?
 
http://www.youtube.com/watch?v=Icjlw0FyubY

17

http://www.youtube.com/watch?v=w6vqDxRrWEQ
 
this one had to cost Toyota quite a bit of coin....must have been done by the same people that did the Aha! video
 
and the Celica Supra....you got it :)
 
Holy cow these were awful
 
http://www.youtube.com/watch?v=eIVQ3Qxc8K4

19
HeathvanderWaerden

Sorry guys but the best 80s ad is this one. No questions
http://www.youtube.com/watch?v=O82OBH70eFU

20

And this James Bondish ad for the Peugeot 205 gti
 
http://youtu.be/lZc6rQdizTE

21

I forgot the first part with the 205 1.6 gti ,that's the long version ,a real movie !
http://youtu.be/OM6FtpdXduI
 
and that one for the citroen visa gti is not bad ,that was the 80's stunt period
http://youtu.be/fAfv1dQ9gQ8

22

This 1980's Toyota Corolla advert is pretty funny
https://www.youtube.com/watch?v=nM5530TwmoE&

23

You are missing the "Greatest-and sexiest-Car Ad of All Time" according to thetruthaboutcars.com - The 1980 Datsun 280ZX Black Gold! The guy in it looks like Gunther from the Ding Dong Song. For anyone who hasn't seen it, it's on Youtube. Also check out the Toyota MR2 commercial - it's an MR2 in a pinball machine. Doesn't get any more 80's than that!

25

Looks like kavinsky was here

26

Yeah...how that one would be skipped blows my mind.

27

Hey for the 2 birds, aren't they canaries? There for I think it might be a play on "Twin Cams"(twin canaries) . Idk, trying to make sense of it lol

28

1. Buy 86
2. Record this audio on a cassette
3.Hit play and cruise around like a BOSS

29

Wow.. that Grace Jones/Citroën ad is incredible.. in fact they all are.

30

Wow.. that Grace Jones/Citroën ad is incredible.. in fact they all are.

31

Wow.. that Grace Jones/Citroën ad is incredible.. in fact they all are.

32

sacrebleu at the Citroen commercial!

33

sacrebleu at the Citroen commercial!

34

sacrebleu at the Citroen commercial!

35

That Volkswagen ad was absolutely fantastic and exactly the sort of ad we need!

36

thnx for such a wonderful videos

37

The original RX-7 commercial was the best. I've never been able to find it again but they run over a fallen tree and drive it through a river, which makes no sense for a sports car.

38

The original RX-7 commercial was the best. I've never been able to find it again but they run over a fallen tree and drive it through a river, which makes no sense for a sports car.

39

The original RX-7 commercial was the best. I've never been able to find it again but they run over a fallen tree and drive it through a river, which makes no sense for a sports car.

40

The original RX-7 commercial was the best. I've never been able to find it again but they run over a fallen tree and drive it through a river, which makes no sense for a sports car.

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