They just don’t make them like they used to. How often do we say that? In this case however, it really is true. Car commercials today are a rather tame affair. I’m not sure how things are in the US, but in Europe manufacturers cannot depict speeding or what could be considered dangerous driving in their advertisements. Toyota recently fell foul of the Advertising Standards Authority in the UK, who banned their GT86 commercial for portraying ‘speed or driving behaviour in a way that might encourage motorists to drive irresponsibly in future.’ Thankfully, there is still a vault of classic ’80s auto-commercials out there which we can relish in. These are some of our favourites…
(Above) The 1986 Pontiac Firebird Trans Am, they build excitement and incredibly cheesy TV adverts apparently.
Paul Newman featured in this advertisement driving a silhouette R30 to promote the Skyline in Japan.
It wasn’t just Newman who was endorsing a Japanese manufacturer, here’s Dan Gurney at Willow Springs giving his seal of approval on the ‘new’ Celica.
A sensual advert from Nissan, featuring two birds randomly spliced into the footage. I’ve no idea why either.
Did you know the AE86 had its own music video? Me neither, but I sort of wish I still didn’t know. Sexy Sprinter.
In the UK, Ford were still putting the saying of ‘win on Sunday, sell on Monday’ to good use.
A typically classy advert from BMW encouraging drivers to seek out their own rush hour.
A compilation of Porsche adverts including a 962 pitstop at Le Mans. Who says Porsche doesn’t have a sense of humour?
We can’t look at eighties commercials and not mention Volkswagen. An emotional roller coaster, complete with slow motion footage of child carrying cute dog. I didn’t cry, honest.
Another Pontiac commercial, which clearly shows the influence Tron had on the decade.
And it wasn’t just Pontiac which was influenced.
What has to be the, um, most abstract commercial I came across on my journey features a Grace Jones driving a Citroen CX out of her own mouth onto the salt flats, before eating the car and herself at the end. And you thought Japan made the weirdest adverts…
Which one is your favourite? If not’s featured here, show us!
The original RX-7 commercial was the best. I've never been able to find it again but they run over a fallen tree and drive it through a river, which makes no sense for a sports car.
Hey for the 2 birds, aren't they canaries? There for I think it might be a play on "Twin Cams"(twin canaries) . Idk, trying to make sense of it lol
You are missing the "Greatest-and sexiest-Car Ad of All Time" according to thetruthaboutcars.com - The 1980 Datsun 280ZX Black Gold! The guy in it looks like Gunther from the Ding Dong Song. For anyone who hasn't seen it, it's on Youtube. Also check out the Toyota MR2 commercial - it's an MR2 in a pinball machine. Doesn't get any more 80's than that!
This 1980's Toyota Corolla advert is pretty funny
And this James Bondish ad for the Peugeot 205 gti
Sorry guys but the best 80s ad is this one. No questions
300zx twin turbo commercial ftw
last but not least...a turbo Datsun ZXR - the original Japanese Type R?
whoops didnt see the black gold posted...but the Awesome One is still, well, Awesome :)
one more in the Awesome series
and this one...Awesome
hehe - neat stuff
though you missed one of epic 80's proportions: Black Gold Baby!!
Wait until you get into the 90's. http://youtu.be/VI2L82eUoJU
Oy, Paddy, you totally forgot one of the best ads from the 80s! But fear not, here`s the link: http://www.youtube.com/watch?v=68I0kMad3h0
(now seriously, aside from the intentional jokes, they totally nailed the 80s theme here!)
I was going to say that you HAVE to post the Datsun Black Gold ad but Mr. Navarro beat me to it. Best ever.
that first one could pass as a music video. and are all volkswagen owners that happy?
gotta say my favorite is the sexy sprinter. because it makes me 'happy, so happy, uh-huh (SEXY SPRINTAHH)'
How did this treasure not get featured?
@mbretschneider Hahaha!! Might Car Mods did a great job!
@MartinNavarro YES! I love this commercial haha
@MartinNavarro Woah, that guy's 'tache is AMAZING.