What better way than to chase a feature on a much anticipated car like Kei Miura’s Rocket Bunny FR-S, than with an awesome video by Maiham Media. Hit play and let the coolest FR-S in the world come to life…

TRA Kyoto

Enkei

Maiham Media

-Dino Dalle Carbonare

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1

Damn...profile reminds me of a 240Z...
Sick car, and I'm downloading that song right now!

2

Soooo, why are they rocking a Scion in Japan?
 
Either way - love the look.

3

♪ Crazy Ken 'Tiger and Dragon,' FTW!!

4

@Ikazuchi Because it's the foreign version, and as we know, foreign stuff is cooler. Always.

5

@ToyotaSupraMan Ha! You're right! I'm sure the Japanese tuner scene is all about USDM parts.

6

So many rivets...

7
reginald_reginald

Dear Arcanal, I wonder how it feels to know that anything you are associated with is immediately leered at by everyone but sycophantic fanboys? Thanks for the HD videos of nothing important accompanied by dubstep/hipster new wave,
 
- reginald

8

@reginald_reginald HUH?

9

@reginald_reginald You absolute bell-end. I wonder how it feels to provide crit without providing any constructive feedback. Man please advise how to do better or show how it's done, please.
-reginaldina

10

Screws actually. Lots and lots of philips-head screws.

11

Or philips-head bolts... I dunno which. But you can see the heads in this photo - http://cdn.dev.speedhunters.com/wp-content/uploads/2012/10/AY0F3373.jpg

12

Love it, now I want one!

13
reginald_reginald

@reginald_reginald criticism of what? the car? none or i would have said so. for mark arcenal, the guy who takes money from wannabes the way jamster takes money from retards: your style "movement," redundant multiple brands, the proliferation of "stance" and "hellaflush" and "fitment" as words and ideals is circling the porcelain. here's hoping it's not a low-flow model.
- reginald, professional hater for life

14
reginald_reginald

@astroboy
 
criticism of what? the car? none or i would have said so. for mark arcenal, the guy who takes money from wannabes the way jamster takes money from retards: your style "movement," redundant multiple brands, the proliferation of "stance" and "hellaflush" and "fitment" as words and ideals is circling the porcelain. here's hoping it's not a low-flow model.
 
- reginald, professional hater for life and absolute bell-end

15

@reginald_reginald  @astroboy This car is a TRA Kyoto car and the film was made by me, Luke Huxham. The only thing this has to do with Mark is that a sticker has been placed on the side skirt. I think your comments are a little out of line and really have nothing to do with this TRA Kyoto produced FRS Scion. I understand you may not like the "stance" movement but this film has nothing really to do with that, its just highlighting a cool car.

16

@reginald_reginald  I hope you can enjoy the car within this film minus any unrelated issues. Best regards!

17

@Ikazuchi I read somewhere that it's actually cheaper to get an imported Scion than a Toyota or Subaru version in Japan. That and the coolness factor probably make it a done deal haha.

18

I always wonder how Luke manages to make all his videos different, yet all with his signature style. Loved the editing and the car.

19

Just wish it had a 2JZE :), other than that the car is flawless!

20

Sick!

21

@reginald_reginald dubstep?? Your hating on someone with actual talent and a car which despite anyone's personal tastes clearly has some proper workmanship and effort in it, and you can even get yo

22

*....can't even get your facts in your pointless un-constructive comment right. Take your hate elsewhere, we're all petrol heads here thanks.

23

@reginald_reginald  @astroboy I think Luke Huxham did an excellent job, and so did Kei Miura. Mark Arcenal should not fit in all this. He should do things HIS way, with his head.
Back to the topic, Thumbs up to you Luke and of course Miura san for always deliver :)

24

ow my gwad!!! cant get enough of this car!!! So dam sexy!
right gonna start saving up and hopefully they might bright out serveral new models before i could afford one!!!

25

@ConceptE92 no, because then the car would be crap

26

@Hanma  @Ikazuchi much cheaper, less than a base 86

27

@JDMized  @reginald_reginald  @astroboy i think the point he is trying to make, is that fatlace jump on everything as soon as it becomes cool, RWB explodes, fatlace get one, BenSopra gets big, fatlace get one, tra-kyoto, fatlace, even the volklinger s14 has fatlace all over it, now while fatlace and mark have helped the growth of the industry in there own way, they do jump on what is big in j-land a bit much for my liking, that being said if i could i would

28
speedhunters_dino

@777  @JDMized  @reginald_reginald  @astroboy How is an old Crazy Ken Band song http://www.crazykenband.com dub step/hipster new wave?

29
speedhunters_dino

@777  @Hanma  @Ikazuchi You can see a Scion FR-S for sale in this post: http://www.speedhunters.com/2012/08/tokyo-speedhunting-the-rest-of-kanpachi-dori/

30

Wow reginald_reginald
Get your facts straight, Mark is as big of gear head as anyone else. I think it's amazing how many people hate on Fatlace. It must feel great to hate on someone so easily cause you are clearly the all knowing. He's done a lot of things in the car world his own way and hey other people like it. What happens after that is out of his control and with that there's always people that are going to take that to the extremes good or bad. How abou you try posting something more relevant.
Props to TRA-Kyoto and Kei Miura for having a great eye for body lines

31

I love the body, but I almost wonder if the rear is too wide. Tests must be conducted!!! More of these need to race!

32

@777  RWB exploded?  BenSopra is big?  Really?  Let's put it in proper perspective....iRWB is an intentionally tiny company.  Lots of internet prescence now, since they are doing something different (not the least of which is Porsche modifying, typically older Porsche's, in Japan...certainly not the market that, say, the US is), and as such, that's going to draw a Maginot line.  BenSopra is an ultra high end boutique company.  Again, lots of stuff on various blogs, but come on....they are big?  But how many people actually stepped up and bought the stuff?  Next to none because it's ultra high end, boutique level stuff.  All I know about Mark is the familiarity of his name, as I've heard it for many years in the import car scene for a long time.   But it would stand to reason that if a small company like RWB is looking to expand, they do so with the assistance of someone who is established and can help introduce a given range of products to market.  If the guys get along, and share the same passion, then you give it a go and see what happens.  But the fact of the matter is neither of these companies are big...not in Japan, nor anywhere else, because they are for a very small segment.  Various media outlets have broadcast the stuff the world over, because it's neat and interesting stuff.    HKS is big ....BenSopra isn't.  It would seem to me that Fatlace is looking to similarly capitalize on their appeal to a certain segment of the market, and expanding their brand to other countries.  Sort of a one-hand washing the other type scenario.  Of course, I could be wrong, that is just what it appears to be.  Marketing 101 - Alliances among small entities can work for both in equal measure.

33

@777  RWB exploded?  BenSopra is big?  Really?  Let's put it in proper perspective....iRWB is an intentionally tiny company.  Lots of internet prescence now, since they are doing something different (not the least of which is Porsche modifying, typically older Porsche's, in Japan...certainly not the market that, say, the US is), and as such, that's going to draw a Maginot line.  BenSopra is an ultra high end boutique company.  Again, lots of stuff on various blogs, but come on....they are big?  But how many people actually stepped up and bought the stuff?  Next to none because it's ultra high end, boutique level stuff.  All I know about Mark is the familiarity of his name, as I've heard it for many years in the import car scene for a long time.   But it would stand to reason that if a small company like RWB is looking to expand, they do so with the assistance of someone who is established and can help introduce a given range of products to market.  If the guys get along, and share the same passion, then you give it a go and see what happens.  But the fact of the matter is neither of these companies are big...not in Japan, nor anywhere else, because they are for a very small segment.  Various media outlets have broadcast the stuff the world over, because it's neat and interesting stuff.    HKS is big ....BenSopra isn't.  It would seem to me that Fatlace is looking to similarly capitalize on their appeal to a certain segment of the market, and expanding their brand to other countries.  Sort of a one-hand washing the other type scenario.  Of course, I could be wrong, that is just what it appears to be.  Marketing 101 - Alliances among small entities can work for both in equal measure.

34

@777  RWB exploded?  BenSopra is big?  Really?  Let's put it in proper perspective....iRWB is an intentionally tiny company.  Lots of internet prescence now, since they are doing something different (not the least of which is Porsche modifying, typically older Porsche's, in Japan...certainly not the market that, say, the US is), and as such, that's going to draw a Maginot line.  BenSopra is an ultra high end boutique company.  Again, lots of stuff on various blogs, but come on....they are big?  But how many people actually stepped up and bought the stuff?  Next to none because it's ultra high end, boutique level stuff.  All I know about Mark is the familiarity of his name, as I've heard it for many years in the import car scene for a long time.   But it would stand to reason that if a small company like RWB is looking to expand, they do so with the assistance of someone who is established and can help introduce a given range of products to market.  If the guys get along, and share the same passion, then you give it a go and see what happens.  But the fact of the matter is neither of these companies are big...not in Japan, nor anywhere else, because they are for a very small segment.  Various media outlets have broadcast the stuff the world over, because it's neat and interesting stuff.    HKS is big ....BenSopra isn't.  It would seem to me that Fatlace is looking to similarly capitalize on their appeal to a certain segment of the market, and expanding their brand to other countries.  Sort of a one-hand washing the other type scenario.  Of course, I could be wrong, that is just what it appears to be.  Marketing 101 - Alliances among small entities can work for both in equal measure.

35

@speedhunters_dino  @777  @Hanma Don't know how I missed that the first time I read it. You mentioned "grey market" in the post - do the authorities sometimes crack down on them (like we had with Skylines in the US)?

36

@777  This is maybe correct but if Mark was not famous I think he would still purchase the same cars. Mark enjoys car like everyone else and its hard not to enjoy all these famous Japanese brands. If I could I know I would be enjoying these cars as well. Mark just happens to own a successful business and seems to be in the lime light. I think at the end of the day we are just all trying to enjoy cars. Be it a successful brand owner or a normal car enthusiast.

37

@777 Mark Arcenal is not a trend-setter, he's a trend follower. Just like you said, as soon as something cool comes out of Japan, he needs to have it for bragging rights.....
His "fresh" motto doesn't hold true no more (and it never did). This year @ SEMA we're gonna witness ANOTHER "idea" from Mark and his hipster-friends, a kitted BenSopra, and a Scion FR-S with Miura san's kit.
Then he's gonna reply to people like me, "hater's gonna hate"....LOL.....very lame.
ANYWAY, it's people like Miura and Nakai that help this industry grow....not certainly someone that sell hellaflush stickers and fatlace lanyard.

38

oh wow he had to change the song? too bad, i thought the first one was much better suiting

39

What a car, Super clean and aggressive and those wheels, dayum child.
 
Anyway I guess thats tomorrow sorted, off to Toyota for prices

40
happydays88888888

I love the styling of this car, it has been done so right! Great effort.

41

yes, i understand that in actual product or number terms these companies operate within are in fact micro's in the tuner business, especially out of japan, but in the modern internet fad culture they appear quite large as things just seem to suddenly break out and everyone knows them. i would use as an example tra kyoto who one could say exploded onto the scene from a few pictures in a petrol station and all of a sudden everyone wanted it, from just a small kit maker some place in japan, which i would fancy a guess there is probably another undiscovered place in japan yet to set the world on fire (get on it dino :p), to possibly one of the most sought after kit's for an s-chassis. i feel the name itself is bigger than the company, especially the case with bensopra. people know the brand and name worldwide, even if the company itself is still a minnow in the actual world, though i can't speak on fatlace as i really don't know how extensive they're operation is, i don't feel it would be proportional to the fame for the lack of a better word that the titles actually have.   i am trying not to come of as an e-hater as i do really like the companies involved and their respective products, but, something i would rather like to see is for fatlace to bring something new or undiscovered to the big stage and audience it commands, i know it may be hard to do in an environment such as the one we currently reside in, but i feel if representatives of fatlace, as i'm sure it's not just mark alone, dug somewhat deeper and brought something out that would really challenge people's opinions i feel it could only be beneficial to those parties involved, bring a kaido racer or zoku ride to sema decked out in fatlace gear, not exactly a new concept in japan but something that really hasn't been seen outside of their shores to there fullest extent, something real new and different. though really take my opinions with a grain of salt as i haven't built my own successful brand to the point of near industry wide recognition, so you've obviously been doing something right

42
HeathvanderWaerden

Very cool, very tasteful.

43

I just want to watch it over and over and over and over and over.....

44

One thing missing..... Power!!! and the use of side exhausts where those cut outs are in the side/sill skirts...

45

I was a little bit sad this morning...not anymore after watching this video like 4 times.

46

@777 So here's the story behind the sticker & brand...
 
Luck & Timing pretty much sums it all up. I started the brand in 1999. Yeah that long ago. I've been grinding ever since and now that we have something that is recognizable worldwide, its understandable that we're getting the love and hate with everything we do. 
 
Anyways, Mr. Muira & Mr. Ueta from Rocket Bunny / Ben Sopra and I met in person for the first time January this year at Tokyo Auto Salon while I was drooling over the Greddy BenSopra GTR. Mr. Muira found out that I was one of his first stateside customers and at our Central Circuit event, they were stoked that I could drift alongside with them in their car. We became close friends ever since. We were suppose to debut a BenSopra FRS this year but due to timing, we will have a very nice FRS for you guys to see (or hate) thanks to our friends at Toyota.
 
I've always been very helpful to anyone who asks for advice on careers or even starting brands so if you guys need some, hit me up. Honestly, I'm in the car industry for fun. It's always been a hobby that I've been fortunate enough be a part of.  
 
Thanks to Luke for hitting me up about the video and offering up to put the logos on the video.

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