McLaren released this very un-McLaren animation in the build-up to last weekend’s British Grand Prix – it’s the first in a series which will be aired over the coming weeks on Sky Sports in the UK. One three-minute episode will be shown for each of the remaining races this year, with a full series planned for 2013.
Like the opening episode, you could race two of the statements from McLaren’s press release against each other. Group Chairman Ron Dennis said that “Tooned is the result of extensive market research carried out by McLaren, which John Allert, our Group Brand Director, and I then analysed carefully together”, followed by, “This is something refreshing, designed to make people smile at all age groups. I hope there aren’t too many people that get cynical about it. This is about changing the face of McLaren and putting the lighter side of McLaren that’s not usually perceived.”
Let’s hope the lighter side wins… But who will win between Jenson and Lewis?