Working on the world’s number one car racing video game does have its privileges. One can get pretty deeply connected into the universes of drifting, racing, new car launches, car builders, automotive magazine and the personalities that drive the action. For some people on the Need for Speed team, this is a dream made in heaven. What could be better than submerging oneself in all aspects of worldwide car culture? For us this is an all encompassing lifestyle; we breathe, eat and sleep all things automotive.

Its with this feeling of deep enthusiasm that we welcome you to the Speedhunters project. Its a look into our crazy NFS world and the car culture scenes that inform and inspire us. To this end, we’ve teamed up with some of our favorite automotive authors, photographers, car builders, drivers, race organizations and automotive manufacturers to bring you to the center of the action. We are deeply passionate about all aspects of car culture and are very excited to have an avenue to showcase the our access to the world’s cutting edge scenes and happening.

The NFS crew been involved in the drifting scene since the early days of Formula Drift and you’ll see plenty of this world in Speedhunters. We’ll also endeavor to expand our reach to into racing, new cars, collecting and mod scenes around GTs, Muscle cars Exotics, Luxuries and Sport Compacts; even touching upon our love of Rods and Kustoms from time to time.

The Speedhunters squad plan to travel the globe from end to end with our cameras to hunt down and capture cars, people and happenings around the planet. Over the course of the year we’ll be releasing a whole gamut of photo collections and HD automotive short films celebrating the power, art and style of the automobile. This is just the beginning: let the Speedhunting begin!